Today, social media is a boon, and is probably going to help you in keeping your business afloat. You may think that there is no rulebook for engaging with your clients on social  media at this point, but there definitely is. Here’s a foolproof cheat sheet to acing it on social media. From creating a voice to how to handpick your influencers, we’ve got you covered says Vijetha Rangabashyam